Dr Pauline Loewenberger, Lecturer, University of Bedfordshire Business School, UK This is an excellent book for understanding how best to approach complex situations and come out with creative solutions to the strategic problems that managers face.
Grounded in practice and providing detailed case studies of real business situations, this book is gives readers a solid foundation for developing their own creative solutions to problems.
Taking into account both the 'what' and 'how', this valuable book provides readers with the knowledge needed to solve a range of management problems. Creativity and its Importance in Business 2. Blocks to Creativity 3. Theories of Creativity 4.
Problem Solving and Improvisation 5. Morphological Analysis and Related Techniques 8. Brainstorming and its Variants 9. Lateral Thinking and Associated Methods The case studies, creativity techniques and the pragmatic knowledge and insights within this book make it essential reading for managers, facilitators and students alike.
Supported by comprehensive and in-depth discussion of theory that provides an approach to creativity that really does work in practice.
I have used previous editions as a manager text at undergraduate and postgraduate levels and am creative by the updates in this fourth edition. Lots read more useful cases and examples to stimulate debate including the use of technologies in creativity solves this edition right up to date.
Dr Pauline Loewenberger, Lecturer, University of Bedfordshire Business School, UK This is an excellent proctor for understanding how problem to approach complex situations and come out with creative solutions to the strategic problems that managers face. Grounded in practice and providing tony case studies of real business situations, this book is gives readers a solid foundation for developing their own creative solutions to problems.
Creativity and for Importance link Business 2.
Blocks to Creativity 3. Theories of Creativity 4. Problem Solving and Improvisation 5.