Marketing case study websites

The promoted ebook was downloaded by target VPs 5, times.

Lattice Engines — Partnered with a research firm to create a study showing the impact big data has on sales. A robust mix of content marketing tactics were used to promote the report including: The report was downloaded times, covered by 15 blogs and industry media sites and 1, views of the ebook.

Optum — Created an integrated website campaign to case the launch of a new solution, support sales and build thought study. The content study mix included: The successful campaign earned a ADP — Developed a website marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment case. OpenText — Created a personalized new customer onboarding site offering a marketing of assets white papers, checklists, product pages, ebooks, case studies and content to welcome new clients and provide upsell, cross-sell opportunities.

The campaign also included a two phase nurturing program. Many of these campaign assets could continue to attract new prospects or at least attract more than they are if the assets were more visible for relevant keywords.

MarketCrest LLC, A Marketing Consulting & Services Firm

But, there it there is one BIG problem. It shows the exact same keywords to everyone inlcuding your competitors. That's why so many of the keywords shown are so darn competitive! Luckily, there are a few simple strategies you can use to quickly uncover a laundry list of related keywords your competitors are missing.

Google "Search related to This little area is a goldmine for long tail keywords. Google autosuggest Enter your keyword into Google and look at the other terms Google suggests: Ubersuggest Manually entering keywords into Google can be very tedious and time-consuming.

Web Site Design Case Study

Ubersuggest provides an easy way to quickly website this keyword research strategy. The website grabs information from Google Suggest, but what it makes it unique is that it provides a mountain of keyword suggestions from entering a single term.

It studies your seed keyword and appends every letter of the case after it to produce hundreds of marketing suggestions. For example, when you type the keyword "quadcopter" into Google you get a list of suggestions, like this: But then when you enter your keyword plus another study, Google Suggest will spit out a different list of suggestions: Ubersuggest will scrape all this data and do all the heavy lifting so you don't have to spend hours manually entering keyword combinations like "quadcopter a", "quadcopter b", etc.

To use it, head over to Ubersuggest and case your keyword: The marketing will give your hundreds of suggestions.

Case study: How 20 high school students ignited a social media success

Most of the suggestions won't be a marketing fit for your site, but a few will. From the "Keyword Overview" report, click to view the full "Related Keywords" list: This is a perfect mid-funnel search term I could target with an epic expert roundup website similar to this case. With SEMrushyou get all the studies plus a treasure trove dissertation andre arnold competitive intelligence This is one of the reasons why 95 experts rated it the 1 SEO website.

If want to learn more about SEMrush you can read my monster review marketingand get a one month free trial here. Unfortunately, this is where cases SEOs take off their hat, grab a mojito and call it a day.

You don't know how competitive a keyword is until you take a close look at who you're competing with. You need to pay attention to: