But either way, O2O is already a thing of the past. Because the 2 implies that one must start in one place, and travel to another. Bringing online to offline. Or offline to online. So why, then, are marketers building for mobile under the constraints built for other mediums, like TV and print? We map the content consumption upgrade system with three main sections: We are engaged in searching for the best ways to serve our consumers.
Brands are increasingly using social media and social content to approach key markets. Thus social media is radically changing the traditional rules of sales and marketing.
In the digital era, social media allows brands to firmly engage with consumers and affect consumer decisions. As a consequence C2C marketing and sales and service become very powerful and effective new disciplines powered by Social Media. The wide use of social media and C2C approaches changes the skill set and role of marketers.
Hans-Peter, who also is engaged as an adjunct professor for influencer marketing at University of St. A little over a year ago, Walmart and JD entered into a strategic partnership. Rajamannar Raja had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders. As such, branded ecommerce connects and engages targeted consumer group to the brand, while at the same time leverage targeted data to convert more consumers into sales.
In an age, where consumers have access to vast amounts of information and channels to purchase goods online and offline, effective omni-channel marketing will help engage consumers across all touchpoints and channels for a seamless consumer experience. Will share with us her expert views on effective omni-channel marketing and tactics that will maximize consumer engagement. Ecommerce is now the crucial component within the digital arsenal of brands, and with great ecommerce operation - brands can utilize targeted data to acquire and convert more consumers into tangible market share.
Daniel, who leads ecommerce for Guerlain under LVMH in China — will share his insights on how to leverage ecommerce for greater brand health and profitability. Meanwhile, how big data Is truly used to streamline a business, acquire users and offer better services is still shrouded in mystery. Richard Weibull, Vice President Marketing, EF Learning Labs, will share with us his expert insights on big data marketing, and how the use of data can truly solve problems for users.
In recent years, Gap Inc has expanded well in the China market, and this is also attributed to its consumer engagement via big data, omni-channel and CRM efforts. Online user behaviors, LBS information, preferences and properties make this a magic extendable Matrix. Who are the customers need our service? What kind of creatives and contents shall we provide to them? How to make a personalized price policy? How to make the channel combination?
How to make the measurement and attribution? These make marketing more complex and more interesting. How to take the lead in marketing with personalization in the Age of Big Data? The customers are to be the co-owner of a brand. To SAIC MAXUS, this means customers get to be involved throughout the whole procedures, which are the phases of model definition, design and development, test drive, free flow, pricing and feedback.
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